About the author
Sofia Lindgren
Writer and natural-living advocate, Sweden
I grew up in a house where the windows were always open and the medicine cabinet was half empty. My mother made her own beeswax lip balm, kept dried herbs in labeled jars, and considered a long bath with good salt the first response to most ailments. I did not appreciate any of this until I was old enough to move away and realize how unusual it was.
Since then I have spent a significant portion of my adult life trying to understand what my mother knew intuitively: that most of what we need for a healthy, comfortable home already exists in natural form, and that the industrial alternatives are often inferior on every practical measure except convenience and marketing.
That is the starting point for the writing I do here. I am not making claims about natural medicine, and this is not a wellness platform in the commercial sense - no supplements, no affiliate products, no sponsored content. What I am interested in is the practical question: when does the natural alternative actually work better, and when is it just more expensive?
What this site covers
The site is organized into two main areas. Natural Home covers the living environment - fragrance, lighting, cleaning, pest prevention. The goal is a home that smells and feels like something, rather than nothing, without the synthetic compounds that make up most conventional home fragrance products.
Wellness covers personal care and body rituals - bathing, oral care, skin tools. Not in the influencer sense, but in the practical sense: what actually belongs in a bathroom if you care about what goes on your skin and in your drain.
How I research and write
I try to follow the evidence where it exists and be honest about where it does not. Aromatherapy has some good science behind it and a lot of unfounded claims. Mineral baths have reasonable evidence and a lot of inflated marketing. I do my best to separate these and give you an accurate picture of what to expect.
I test things before writing about them. The articles on beeswax candles, sea sponges, and bath salts are based on months of personal use in a Swedish household with Swedish seasons and Swedish water chemistry - which is quite specific and not always reflected in English-language sources written for different climates.
A note on affiliate links and sponsors
There are none. This site does not carry advertising, does not have affiliate arrangements, and is not supported by any brand partnerships. The product mentions in articles are based on use, not commercial relationships. If that changes, it will be disclosed clearly.
Contact
The best way to reach me is by email: [email protected]. I read everything but cannot always reply promptly.